Insight. Creativity. Sound Advice.
Our industry is health care
We serve those ensuring a healthier future for all
Insight. Creativity. Sound Advice.
We serve those ensuring a healthier future for all
Sound Health Advisory, LLC is a boutique management consulting firm dedicated to serving healthcare providers, value-based care entities, payers, government bodies, and non-profits in the healthcare ecosystem. We combine deep healthcare expertise with analytical rigor and insight-driven problem-solving to deliver tailored solutions that make a real impact. Our recent projects include aligning a healthcare quality measurement organization’s offerings with client needs, helping a healthcare data analytics vendor successfully enter a new market, uncovering new opportunities within a leading healthcare company’s extensive data portfolio, and crafting strategic partnerships for a multi-site mental health service provider.
Our strength lies in our people and our passion. Trained at top-tier consulting firm McKinsey & Company, we bring a world-class toolkit and an unwavering commitment to our mission: to ensure that all individuals have the opportunity to live healthily. With over 15 years of specialized experience in the US healthcare sector, we provide insight-driven solutions tailored to each client’s unique needs. As a small firm, we make you our highest priority, offering a custom engagement approach that ensures highly relevant and actionable outcomes. Every project benefits from the hands-on expertise of our principal consultant, a former McKinsey consultant with an MIT engineering and Harvard economics background, who personally ensures the quality of all deliverables.
We are proud to be a woman-owned and minority-owned small business with state and federal certifications, offering expansive contracting opportunities.
We partner with and join exceptional teams to serve federal and state government agencies. Let’s collaborate and make a difference together!
We leverage insights, creativity, and extensive experience to help healthcare organizations optimize their resources and achieve growth, whether it’s refining their mission or developing a new offering.
Combining the expertise of practitioners with industry best practices, we co-create practical processes that are easy to implement and support effective change management, ensuring smoother operations and better outcomes.
Our deep knowledge and broad experience help identify improvement areas within your organization and design an optimal structure that enhances your ability to seize value-driven opportunities.
We provide top-notch professionals who seamlessly integrate with your team to ensure that critical projects are completed on time, within scope, and to the highest standards.
Rooted in a strong research background, we conduct comprehensive primary research, including voice of customer and stakeholder interviews. Our rigorous approach to data analysis—both quantitative and qualitative—drives insightful recommendations for your organization.
Afua Branoah Banful, PhD, is the Founder, President, and Principal Consultant of Sound Health Advisory, LLC. With over a decade of expertise in the U.S. healthcare system and a background at McKinsey & Company, Afua has extensive experience across both public and private sectors, including product development at the Advisory Board Company and leading large-scale performance transformations for government and healthcare organizations.
Afua’s work is rooted in a deep understanding of the healthcare ecosystem and a commitment to driving meaningful change. Educated at MIT and holding a doctorate in Economics from Harvard University, she combines analytical rigor with creativity to provide actionable insights and pragmatic solutions.
Known for her collaborative approach, Afua partners closely with clients, leveraging their unique capabilities to craft tailored strategies that address their specific challenges and opportunities. Her dedication to exceeding expectations, delivering high-quality insights, and adapting to evolving needs has earned praise from leaders across the industry.
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